BEWARE OF THE PROLIFERATING COMMERCIAL CULTURE

 

BEWARE OF THE PROLIFERATING COMMERCIAL CULTURE 

Do not give in to modern philosophising of sentimentality and weaken your struggle against the delusion of Maya. Remember this struggle has been a long one through life after life and one cannot lower one's guard, being goaded into sensory submission by these fanciful philosophies. The entire commercial culture in communication through advertisement has of late taken a sentimental, superficial turn where pandering to the sensory vanities of man has taken centrestage. This is jelly-fish culture, an American import which finds resonance in the rootlessness of a section of westernized Indians who run these commercial circuses called advertisement. Add to that the debilitating tendencies of Indian commercial film-making and you have picture perfect of where we are headed. Virility is now a momentary act under the spotlight of the media and no more a state of being, a continuous pulsation within every fibre of the being whose faintest overflow is the valorous act. Heroism now has become commercialised as well as celluloid paints impossible attainments and real life heroes are left in the dark with scant mention save to win rating points when they could not save themselves from the enemy's shelling. This and so much more, even calling children 'partners' by 'parents' suffering from the induced infatuation of a poisonous programming of the people's surface consciousness, have opened the Pandora's Box of attributes which can scarce carry us upward but for sure can possess our being en route a fatal free fall. Hence, take stock of yourselves and arrest this commercial feature in your deforming character. Be self-possessed in the highest sense, that is, be possessed of the Self that you are and not this nonsensical sensory non-Self.

Written by Sugata Bose